Shopify’s VP Global Head of Product Marketing, Desiree Motamedi on Multi Year Product Launches
“I am a big believer that receiving any kind of feedback which I always ask of my team as well as my managers and working on it is the best for you to be the person that you are today.” - Desiree Motamedi
In this week’s episode, Mary sits down with Desiree Motamedi, Shopify’s VP Global Head of PMM. Desiree is a “get things done” type leader who values building strong, long lasting relationships and trust amongst her team. In this interview Desiree shares her thoughts on domain expertise - and how even if you’re not an expert, being an investigator and having a private eye for your product, paired with talking to your customers is a recipe for success and growing your career. Desiree also shares her insights on the factors she considers before promoting a launch such as really thinking about how it will move the needle for revenue and create external visibility.
Questions covered in this interview:
- How do you balance work with the product team that should be prioritized, without hurting the relationship?
- How should PMMs work in collaboration with product managers and the customer success team on product launches?
- What are the factors that you consider before choosing how to promote the launch?
- Do you have a framework for how you approach new opportunities / creating strategies?