Earning a Seat at the Table with Evelyn Watts, Former Head of PMM at Shopify

With many years of experience in the PMM profession, Evelyn is a swiss army knife of product marketing. In this episode Mary and Evelyn discuss creating a deeper connection to the product, aligning the team to be on the same page, and creating a seamless experience for the costumer. Evelyn's PMM superpowers are product strategy, product training, sales engineering, and field marketing.
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  1. What’s something you’ve learned lately? 
  2. Can you tell us about your current role and experience at Shopify? 
  3. Shopify has been on a rocket-launch path the past few years, would love to hear about how you prioritize what to work on
  4. Would love to hear more about Halogen / Saba where you were the 1st product marketer. 
  5. Can you tell us about your 1st product launch?
  6. As a woman in a predominantly male field (tech), what do you think has been different / harder for you in your career? How have you overcome this?
  7. Who have been your strongest PMM mentors? 
  8. How do you find a mentor? 
  9. One is the one thing that has been most important growing in your career? 
  10. How do you network? 
  11. How do you make sure you connect with people so you can share?
  12. Why product marketing? 
  13. How did you get to where you are? 
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