Strategic Product Launches with Figma's Director of Marketing, Stephanie Zou

In this episode Mary and Stephanie discuss one of Stephanie's greatest PMM superpowers - product launches! Launch day is just day one of a successful product launch. In this episode you'll learn how to anchor your product launches around the user experience, empower your team to consider the before and after stages, and how to evaluate the success of a launch utilizing cross-functional retrospectives.
Connect with Stephanie on Twitter - @syzou.
Join Stephanie on Sharebird. 
  1. What is something you’ve learned lately? 
  2. Tell me about your current role, team, company. 
  3. As a woman in a predominantly male field (tech), what do you think has been different / harder for you in your career? How have you overcome this?
  4. Let’s talk about your super-power….Product Launches. 
  5. You recently shared the story on your AMA with Sharebird about one of the hardest launches for the Figma Community. What made it so challenging?
  6. I think something a lot of product marketers struggle in their first launches is… how do you know what to do? Do you have any tips on that?
  7. We talked about tiering launches in episode 1. Is that something you do? How?
  8. How do you think about which type of role to take for product marketing?
  9. Who have been your strongest PMM mentors?
  10. How do you find a mentor?
  11. What is the one thing that has been most important growing in your career?
  12. How do you network?
  13. Why product marketing?
  14. How did you get to where you are? 
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