Displaying 21 - 40 of 65 in total
LIVE with Product Marketing Experts, Rebecca Geraghty & Kerensa Hogan
Questions covered in this episode: 00:34 Opening Question (What inspires you?)1:20 What is your role like?3:12 How did you become a PMM?6:21 What are your thoughts on ...
Twilio Sr. Director Product Marketing, Vanessa Thompson on Market Research & Sales Enablement
Questions covered in this episode:1:28 Opening Question4:51 What is PMM and your role like as a Sr. Director at Twilio?7:08 How did you make the jump from IDC to Twili...
Shopify’s VP Global Head of Product Marketing, Desiree Motamedi on Multi Year Product Launches
“I am a big believer that receiving any kind of feedback which I always ask of my team as well as my managers and working on it is the best for you to be the person th...
Hubspot’s VP of Product & Solutions Marketing, Vidya Drego on Product Marketing Career Path
“I have always been attracted to opportunities where there is a challenge and an opportunity to learn something.” - Vidya DregoIn this week’s episode Mary sits down wi...
Loom’s Director of Product Marketing & Lifecycle Marketing, Julia Szatar on Messaging + Product Launches
“The details of how you got to where you got or where you're going is less important than having conviction in yourself and understanding your strengths and weaknesses...
Intercom’s Director of Product Marketing - Support and Platform, Jasmine Jaume on Stakeholder Management + Establishing Product Marketing
In this week’s episode, Mary sits down with Jasmine Jaume, Intercom’s Director of PMM. Jasmine shares her insights on stakeholder management and how to build trust and...
Instacart’s Senior Director of Product Marketing, Jasmine Anderson Taylor on Consumer Product Marketing
“We're the voice of the product to the customer, but our product voice should be manifested through our brand voice” - Jasmine Anderson Taylor In this week’s episode M...
Momentive.ai’s VP of Product Marketing, Priya Gill on Messaging
“The messaging framework always starts with understanding:Who is it that we’re targeting? What is it that they care about?What are the key messages that are going to r...
Asana’s Head of Product Marketing, Growth and Scale, Victoria Chin on Product Launches
“Cultivating strong relationships and not being afraid to ask for help has been important in terms of growing my career.” - Victoria ChinIn this week’s episode Mary si...
Gusto’s Head of Product Marketing, Core Product, Leah Brite on B2B Product Marketing KPI’s + Stakeholder Management
“Do not be shy about being curious - if something is not obvious, ask the question.” - Leah BriteIn this week’s episode Mary sits down with Leah Brite, who leads PMM a...
Microsoft’s Director, Alina Fu on Stakeholder Management
“It’s not only about what you can get out of the experience but how can you help mentor or coach along the way” - Alina FuAlina Fu, a boomerang product marketing leade...
Grammarly’s Global Head of Product Marketing, Natala Menezes on Product Launches + Influencing the Product Roadmap
“Show up, be awesome, and speak in the language of your customers” - Natala MenezesNatala Menezes, an inspiring product marketing leader at Grammarly, shares her insig...
Zero to One Product Marketing and PLG with Claire Maynard, Head of Product Marketing, New Products & Solutions at Atlassian
Claire is an avid golfer and PMM leader with a background in psychology who enjoys and specializes in zero to one product marketing and product led growth (PLG). She e...
Understanding Your Buyer & Leveraging Your Strengths with Alysia Eve, Director of Product Marketing at Citrix
Alysia is a seasoned PMM leader and podcast host of the Women on Work show. In this interview she and Mary discuss end-to-end, full stack marketing and product launche...
Building Allies and Confidence with Meg Murphy, Chief Marketing Officer, IBM Systems & Partner Ecosystem at IBM
Meg is a proud single mother and marketing leader fighting and advocating for women in the tech world. In this interview her and Mary discuss how the pandemic has impa...
Bringing New Product Lines to Market with Jenna Crane, Director of Product Marketing at Klaviyo
Jenna began her career in journalism and now leads the PMM team at Klaviyo. Her and Mary discuss strategizing and bringing new product lines to market, one of Jenna’s ...
Breaking Into PMM with Ashley Guerra, Product Marketing Manager at SecureLink
It’s always fun to get a fresh perspective on the PMM career from someone who is new to the space. This week we’re chatting with Ashley, a newcomer to the PMM craft wh...
Bringing Your Product Launches to Life with Christy Roach, Head of End-User Marketing at Airtable
Christy joins us this week to discuss a recent big product launch that her and her team did on her birthday! Tune in to hear why she recommends/ doesn’t recommend doin...
Championing Women in the PMM Craft with Susan “Spark” Park, Head of Product Marketing, VR Work Experiences, OCULUS at Meta (formerly Facebook)
Susan, aka Spark, joins us in this week’s episode sharing her journey into her current role, working on virtual reality work experiences. She has had a marathon caree...
Driving the Financials of the Business with Agustina Sacerdote, Global Head of PMM and Content Marketing, TIDAL at Square
“Great marketing as a whole is just really understanding the human side of things.” - Agustina Sacerdote Agustina, a recent mom and PMM leader, talks about how work ha...