Displaying 31 - 60 of 65 in total
Microsoft’s Director, Alina Fu on Stakeholder Management
“It’s not only about what you can get out of the experience but how can you help mentor or coach along the way” - Alina FuAlina Fu, a boomerang product marketing leade...
Grammarly’s Global Head of Product Marketing, Natala Menezes on Product Launches + Influencing the Product Roadmap
“Show up, be awesome, and speak in the language of your customers” - Natala MenezesNatala Menezes, an inspiring product marketing leader at Grammarly, shares her insig...
Zero to One Product Marketing and PLG with Claire Maynard, Head of Product Marketing, New Products & Solutions at Atlassian
Claire is an avid golfer and PMM leader with a background in psychology who enjoys and specializes in zero to one product marketing and product led growth (PLG). She e...
Understanding Your Buyer & Leveraging Your Strengths with Alysia Eve, Director of Product Marketing at Citrix
Alysia is a seasoned PMM leader and podcast host of the Women on Work show. In this interview she and Mary discuss end-to-end, full stack marketing and product launche...
Building Allies and Confidence with Meg Murphy, Chief Marketing Officer, IBM Systems & Partner Ecosystem at IBM
Meg is a proud single mother and marketing leader fighting and advocating for women in the tech world. In this interview her and Mary discuss how the pandemic has impa...
Bringing New Product Lines to Market with Jenna Crane, Director of Product Marketing at Klaviyo
Jenna began her career in journalism and now leads the PMM team at Klaviyo. Her and Mary discuss strategizing and bringing new product lines to market, one of Jenna’s ...
Breaking Into PMM with Ashley Guerra, Product Marketing Manager at SecureLink
It’s always fun to get a fresh perspective on the PMM career from someone who is new to the space. This week we’re chatting with Ashley, a newcomer to the PMM craft wh...
Bringing Your Product Launches to Life with Christy Roach, Head of End-User Marketing at Airtable
Christy joins us this week to discuss a recent big product launch that her and her team did on her birthday! Tune in to hear why she recommends/ doesn’t recommend doin...
Championing Women in the PMM Craft with Susan “Spark” Park, Head of Product Marketing, VR Work Experiences, OCULUS at Meta (formerly Facebook)
Susan, aka Spark, joins us in this week’s episode sharing her journey into her current role, working on virtual reality work experiences. She has had a marathon caree...
Driving the Financials of the Business with Agustina Sacerdote, Global Head of PMM and Content Marketing, TIDAL at Square
“Great marketing as a whole is just really understanding the human side of things.” - Agustina Sacerdote Agustina, a recent mom and PMM leader, talks about how work ha...
Gamifying Your PMM Career with Amy Guenel, Vice President, Product Marketing at Tremor Video
As an avid gamer and marketing expert, Amy has risen the ranks to become vice president and prominent leader in the PMM community. Tune in to hear her background and e...
What it Takes to Become a VP with Kimberly Kaminski, Global VP of Marketing at Amplitude
What does it take to be a successful marketer and achieve a VP role? In this week’s interview we are joined by Kimberly, who was recently promoted to vice president at...
Starting and Building Your Product Marketing Team with Katharine Gregorio, Senior Director of PMM at Adobe Creative Cloud
Welcome back to the Women in Product Marketing podcast. In this week’s interview Katharine and Mary discuss how Katharine got good at building and starting PMM teams. ...
Bonus Episode - Sharebird Hosts Kick Off Season 3 of WPM
Welcome to season 3 of the Women in Product Marketing podcast. We cannot wait for you to hear from all of our superstar guests. While you wait for the new season to be...
Platform Product Marketing with Splunk's Area VP, Head of Platform and Industry Marketing, Seema Haji
Seema defines platform product marketing as building a cohesive story that emphasizes the value of your total offering and what holistic technology can do for your cus...
Business Acumen Meets Storytelling with Qualtrics's Head of Global Product Marketing, Liz Tassey
You may hear Qualtrics and think of surveys, but now they’re onto new ventures. In this episode, Liz shares what it’s been like leading global PMM for their 4 experien...
Pivoting in the Pandemic with TripActions' Vice President, Product Marketing, Priya Patel
As a travel management company, TripActions was hit hard by the pandemic. Priya knew the PMM team had to react quickly, so they pivoted messaging away from traveling a...
PMM Philosophy with Lenovo's Director of Infrastructure Services, Marketing and Portfolio Management, Div Manickam
Div always felt she was meant for Product Marketing, and how she's handled her leadership positions is inspirational. Managing a team across 10 different countries and...
Getting Started in PMM with LinkedIn's Associate Product Marketing Manager, Kelly Farrell
Kelly’s bread and butter is go-to-market. But whether you’ve done 3 or 300 launches, there’s always something new to learn. She’s keeping this in mind as she continues...
Leading B2B & B2C with CloudBlue's Global Head of Product and Growth Marketing, Sara Rosso
Not often do we see product marketers delve into both B2B and B2C. Switching between the two means adapting to differing sales cycles, buyer personas, and message test...
Full Stack Product Marketing with Upwork’s Head of Product Marketing, Liza Sperling
Is it better to be a specialist or a jack of all trades? At Upwork, Liza and her growing team of 7 favor the latter. Each of her PMMs is adept at all phases of the pro...
Switching Between Marketing & PMM with Front's Head of Product Marketing, Christiana Rattazzi
Christiana’s resume shows you that she can do both when it comes to marketing and product marketing. After a career switching back and forth between the two, she’s fou...
Pricing, Parenting, and Everything in Between with Zuora’s Senior Director of Product Marketing Strategy, Natalie Louie
As a parent in the 3 kids under 3 club, balancing work and life can seem like an impossible task. This week, Natalie is here to discuss how she’s managed to sustain th...
Taking the Leap into PMM with SurveyMonkey’s Director of Product Marketing, Morgan Molnar
We’re kicking off Season 2 with Morgan Molnar, Director of Product Marketing at SurveyMonkey. Morgan started her PMM journey with 2 big leaps: first into the unfamilia...
Promotion to VP with Zendesk's VP Product Marketing, Lisa Kant
Join Lisa and Mary as they discuss the journey into PMM, the value of an MBA, and juggling your personal and work life. They also discuss what Lisa’s first 30 days wer...
PMM Meets Non-Profits with Twilio's Director of Brand and Product Marketing, Diana Smith
Diana is a well versed product marketing leader with vast experience in product and brand marketing. Recognized by both PMA and Sharebird, she's a great community infl...
PMM to CMO with Drift's Chief Marketing Officer, Tricia Gellman
In this week’s episode, Tricia Gellman, a lover of strategy and problem solving, shares her journey into becoming a CMO via the PMM path. "The best thing is that y...
Growing Your Dream PMM Career with Uber's Global Head of Product Marketing, Laura Jones
In this week's episode, Mary interviews Laura, a dynamic PMM leader and consultant whose superpower is design thinking. They discuss how to achieve your dream career, ...
Strategic Product Launches with Figma's Director of Marketing, Stephanie Zou
In this episode Mary and Stephanie discuss one of Stephanie's greatest PMM superpowers - product launches! Launch day is just day one of a successful product launch. I...
Earning a Seat at the Table with Evelyn Watts, Former Head of PMM at Shopify
With many years of experience in the PMM profession, Evelyn is a swiss army knife of product marketing. In this episode Mary and Evelyn discuss creating a deeper conne...